Set MaxLength of MultiLine TextBox (TextArea) using jQuery in ASP.Net

I'm trying to use JQuery maxlength() in a <textarea> but I'm getting an error$(…).maxlength is not a function

C#

 <form id="form1" runat="server">
    <asp:TextBox ID="TextBox1" runat="server" TextMode="MultiLine" Width="300" Height="100"></asp:TextBox>
    <br />
    <br />
    <div id="counter">
    </div>
</form>

Jquery

<script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1/jquery.min.js"></script>  
<script type="text/javascript">
    $(function () {
        //Normal Configuration
        $("[id*=TextBox1]").MaxLength({ MaxLength: 10 });
    });
</script>