Display ToolTip for specific word in ASP.Net Label

hi

in show.aspx page is label that will show film's Information that bind it from database I insert these information from ckeditor in insertinformation.aspx page

I want in show.aspx page that will show film's information in label, I want define that in some text it put tooltip...

i.e:in in leble was this text:(director) it shows on this word ToolTip  and users can see film's director name...

How I can do it?

Best regards

neda