Display 10 recent records from Database in DataList in ASP.Net

i wanted to display 10 recent news from database.I have used LIMIT 10 in sql query to display 10 recent news.I am using bootstrap. i am getting only 1 news from the database.

default.aspx:

<div class="container">
    <h1 class="main-module-title">Recent <span>News</span></h1>
       <%-- <asp:datalist runat="server">
            <ItemTemplate>--%>
              <div class="row-fluid">
		<div class="row"> 
                    <div class="col-xs-12 col-sm-3 col-md-3">
                        <a href="#">                        
                            <asp:Image runat="server" ID="ImgNews" class="img-responsive img-box img-thumbnail"/> 
                        </a>
                    </div> 
                    <div class="col-xs-12 col-sm-9 col-md-9">
                        <h4><a href="#"><asp:Label ID="newsheader" runat="server" Text=""></asp:Label></a></h4>                    
                        <p runat="server" style="text-align:justify" id="newscontent"> </p>
                    </div> 
                </div>
                <hr/>
                  </div>

<%--                </ItemTemplate>
            </asp:datalist>--%>
    </div>

Default.aspx.cs

    protected void Page_Load(object sender, EventArgs e)
    {
        if (!IsPostBack)
        {
           MySqlConnection conn = null;
            string newsitem = null;
            if (!(Request.QueryString["newstitle"] == null))
            {
                Page.Header.Title = Request.QueryString["newstitle"] + " - DubaiExporters ";
            }
            else
            {
                Page.Header.Title = "DubaiExporters - Dubai Business News - UAE Exports";

            }
            

                try
                {

                    string connStr = ConfigurationManager.ConnectionStrings["mysqldbeConnectionString"].ToString();

                    string newssql = null;


                    
                    newssql = "SELECT * FROM news WHERE status = b'1' AND linkstatus = b'1' ORDER BY datepublished DESC LIMIT 10";
                    conn = new MySqlConnection(connStr);
                    MySqlCommand cmd = new MySqlCommand(newssql, conn);
                   conn.Open();

                    MySqlDataReader r = cmd.ExecuteReader(CommandBehavior.CloseConnection);
                    if(r.Read())//while(r.Read())
                    {
                        newsheader.Text = HttpUtility.HtmlDecode(r["newstitle"].ToString().Trim()).ToString();
                        newscontent.InnerHtml = HttpUtility.HtmlDecode(r["newsbrief"].ToString().Trim()).ToString();
                        ImgNews.ImageUrl = "~/images/newspictures/" + r["image"].ToString();
                    }

                }
               catch (MySqlException ex)
               {


               }
                catch (Exception ex)
                {

                }
                finally
                {
                    if (conn != null)
                    {
                       conn.Close();
                    }
                }