Here I have created sample using your code.
HTML
<asp:GridView ID="gv" runat="server">
<Columns>
<asp:TemplateField HeaderText="Pub Date">
<ItemTemplate>
<asp:Label ID="lbl_date" runat="server" Text='<%# Convert.ToDateTime(Eval("dt_pub")).ToString("dd/MM/yyyy") %>'></asp:Label>
</ItemTemplate>
</asp:TemplateField>
</Columns>
</asp:GridView>
Code
protected void Page_Load(object sender, EventArgs e)
{
if (!this.IsPostBack)
{
DataTable dt = new DataTable();
dt.Columns.Add("dt_pub");
dt.Rows.Add("2015-02-02");
gv.DataSource = dt;
gv.DataBind();
}
}
Screenshot
![](https://i.imgur.com/NjSZdNU.jpg)