Nevermind, I figured that out :
Protected Sub gvLocations_RowDataBound(sender As Object, e As GridViewRowEventArgs)
If e.Row.RowType = DataControlRowType.DataRow Then
Dim myLabel As Label = CType(e.Row.FindControl("lblUp"), Label)
Dim text As String = myLabel.Text
If text = "" Then
e.Row.BackColor = Nothing
Else
e.Row.BackColor = Drawing.Color.LightYellow
End If
End If
End Sub